Guaranteed Against Elephant Damage on Safari
(and Against Airline Luggage Handlers)!
With airplane travel proving to be particularly hard on luggage these days, the lifespan of most luggage brands is disappointingly short. With 20 years experience in luggage manufacture, Briggs & Riley Travelware has decided to meet the challenge with a new high-performance luggage collection, BRX, that will definitely suit the older adventure traveler on every continent where exploration is possible.
Through a combination of technical materials and advanced engineering, the new BRX collection provides a lightweight solution with extreme performance capabilities. It also looks and feels great with a refined, modern profile available in Slate, Ocean and Amber colors, priced from US$40-$320. The 7-piece collection is made up of wheeled carry-ons, large uprights, duffles and a backpack.
BRX sports a 10-20% weight reduction compared to similar top-selling bags, and there is reinforcement of areas of abrasion and stress while reducing weight in non-critical areas. Other key features of the BRX collection include: large cushioned handles for easy gripping, an outside handle system on wheeled styles for flat packing, and the use of technical grade hardware for maximum durability and reliability.
All Briggs & Riley products, including the new BRX collection, are backed by an industry-leading lifetime performance guarantee that even covers damage caused by airlines or an elephant stomp while on safari. Now there’s an adventure tale to tell! The introduction of BRX into the outdoor retail market marks new territory for Briggs & Riley, which has previously showcased collections at specialty luggage retailers.
“As the first luggage-only high-end brand in the outdoor market, we’re making a commitment to bring the best combination of function and performance to the adventure traveler with BRX,” said Jim Lahren, Vice President of Marketing. Furthered by Tim McGuire, Director of Outdoor Retail, “BRX reflects our understanding of the adventure customer and our commitment to give them a highly functional bag that will withstand the most grueling travel conditions.”
For full information about the BRX collection and its Simple as that® lifetime performance guarantee, visit www.briggs-riley.com/BRX/.